Tagline? Mission Statement? Does Your Business Really NEED Them?
The Short Answer is Yes. If you market your service, product, or brand and have…
Read More
Tagline? Mission Statement? Does Your Business Really NEED Them?
The Short Answer is Yes. If you market your service, product, or brand and have an interest in consumer loyalty, you will need to start with the fundamentals. Before you start thinking…
The True Beginnings of Humboldt Cannabis
The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
5 Components of a Good Brand Style Guide
In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…
What is product branding? And how do you do it right the right way?
The cannabis industry is a thriving one, with profits at $5.8 billion-$6.6 billion in 2017, and the industry will only continue to grow. According to Marijuana Business Daily, “legal sales [are] expected…
Tagline? Mission Statement? Does Your Business Really NEED Them?
The Short Answer is Yes. If you market your service, product, or brand and have an interest in consumer loyalty, you will need to start with the fundamentals. Before you start thinking…
The True Beginnings of Humboldt Cannabis
The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
5 Components of a Good Brand Style Guide
In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…
What is product branding? And how do you do it right the right way?
The cannabis industry is a thriving one, with profits at $5.8 billion-$6.6 billion in 2017, and the industry will only continue to grow. According to Marijuana Business Daily, “legal sales [are] expected…
Key Principles of Cannabis Branding
The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…
Our Press
Great brands generate great press. Read about Wick & Mortar, our work with clients, and hear from our founder as we talk about the past, present, and future of cannabis. A collection of articles from Forbes to Leafly and everything in between.
Leafly | The 3rd Annual OMD Agency Mixer: Glitz, Glam, and Golden Guests
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
Cashinbis | Talking Cannabis, 76 Stories Above
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
Dope | Fire Friday: Online Marijuana Design Agency Mixer
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
More Press
Leafly | The 3rd Annual OMD Agency Mixer: Glitz, Glam, and Golden Guests
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
Cashinbis | Talking Cannabis, 76 Stories Above
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
Dope | Fire Friday: Online Marijuana Design Agency Mixer
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
Potent | The Future Of Cannabis Marketing with Jared Mirsky
“The more things change, the more they stay the same.” Quite the profound oxymoron provided to me by Tommy Chong yesterday – you know, as in “Cheech and…” As he said it,…
More Press
Education
Hear from Wick & Mortar and other industry leaders as we discuss tips, tricks, and tactics on how to build a company for the cannabis market of today and tomorrow. From brand identity to emerging legalization, read a wide array of interviews and articles that will enhance your marketing and branding.
5 Components of a Good Brand Style Guide
In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…
What is product branding? And how do you do it right the right way?
The cannabis industry is a thriving one, with profits at $5.8 billion-$6.6 billion in 2017, and the industry will only continue to grow. According to Marijuana Business Daily, “legal sales [are] expected…
Key Principles of Cannabis Branding
The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…
Educate Yourself
5 Components of a Good Brand Style Guide
In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…
What is product branding? And how do you do it right the right way?
The cannabis industry is a thriving one, with profits at $5.8 billion-$6.6 billion in 2017, and the industry will only continue to grow. According to Marijuana Business Daily, “legal sales [are] expected…
Key Principles of Cannabis Branding
The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…
Tagline? Mission Statement? Does Your Business Really NEED Them?
The Short Answer is Yes. If you market your service, product, or brand and have an interest in consumer loyalty, you will need to start with the fundamentals. Before you start thinking…
Educate Yourself
Events
Whether we are hosting, speaking, or attending, Wick & Mortar is present at nearly every major event in cannabis. Read about our mixers, hear from out keynote speeches, or read our summaries of the events that are shaping the future of cannabis, and what they mean for you.
Five Questions to Consider Before Hosting a Cannabis Event
From puff-puff paint nights to infused dinner parties, the cannabis industry is booming with as many gatherings and social events as strains available in the dispensaries. Everybody loves an excuse to celebrate,…
6 Ways to Increase Online Engagement at your Cannabis Event
The digital age has made a big impact on retail and other offline events, but it is still possible to bridge the gap of the offline and online worlds. Whether you have…
MJBizCon 2018 After Events – When the Sun Sets in Sin City
What happens in Vegas does not, surprisingly, stay in Vegas. The exception? MJBizCon is one of the most thriving hubs for cannabis networking in the world, and any professional in attendance will…
View Events
Five Questions to Consider Before Hosting a Cannabis Event
From puff-puff paint nights to infused dinner parties, the cannabis industry is booming with as many gatherings and social events as strains available in the dispensaries. Everybody loves an excuse to celebrate,…
6 Ways to Increase Online Engagement at your Cannabis Event
The digital age has made a big impact on retail and other offline events, but it is still possible to bridge the gap of the offline and online worlds. Whether you have…
MJBizCon 2018 After Events – When the Sun Sets in Sin City
What happens in Vegas does not, surprisingly, stay in Vegas. The exception? MJBizCon is one of the most thriving hubs for cannabis networking in the world, and any professional in attendance will…
The Top Cannabis Conferences to Attend
Whether you are a novice or an expert, cannabis events remain the most invaluable way to stay informed. Additionally, these events help form bonds in an industry that is restricted from being…
View Events
Videos
The journey within cannabis is as much about documenting as it is creating. At heart, we are storytellers, and you can follow along our journey with us. Whether it is a Wick & Mortar Docuseries, a one-on-one interview, or music videos we made for up and coming bands, you can watch what the Wick & Mortar team is up to and stay up to date on the latest in the industry.
Re-Branding Cannabis 05 – Bongzilla & Jerome Baker
Re-branding Cannabis 05 - Bongzilla & Jerome Baker Jason Harris, creator & founder of Jerome Baker Designs, is one of the most recognized names in the glass blowing culture. The ‘Jerome…
Cronic by Decent At Best – Produced by Wick & Mortar
Cronic by Decent At Best - Produced by Wick & Mortar #CRONIC // A visual collaboration with Derek Muller, Wick & Mortar, Andrea & Nicole. Words can't describe how much we appreciate…
Re-branding Cannabis 04 – <br />Fran with a Plan
Re-branding Cannabis 04 - Fran with a Plan I’m sure you all remember Fran Drescher from the show “The Nanny” right? Well, guess what, she’s in the cannabis industry now and this…
Watch More
Re-Branding Cannabis 05 – Bongzilla & Jerome Baker
Re-branding Cannabis 05 - Bongzilla & Jerome Baker Jason Harris, creator & founder of Jerome Baker Designs, is one of the most recognized names in the glass blowing culture. The ‘Jerome…
Cronic by Decent At Best – Produced by Wick & Mortar
Cronic by Decent At Best - Produced by Wick & Mortar #CRONIC // A visual collaboration with Derek Muller, Wick & Mortar, Andrea & Nicole. Words can't describe how much we appreciate…
Re-branding Cannabis 04 – <br />Fran with a Plan
Re-branding Cannabis 04 - Fran with a Plan I’m sure you all remember Fran Drescher from the show “The Nanny” right? Well, guess what, she’s in the cannabis industry now and this…
Re-branding Cannabis 03 – <br />This is RAD
Re-branding Cannabis 03 - This is RAD In this episode of Rebranding Cannabis, we sit down with our good friend Greg James, CEO and Founder of Marijuana Venture Magazine, SunGrower Magazine, and…
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Culture
The culture of cannabis remains unrefined and exists outside of company norms. Read about culture inside Wick & Mortar and some of the largest global cannabis brands out there as they exist today, tomorrow, and what they plan for the future. Will cannabis culture be adopted into the business world, or will the traditional corporate culture consume the unique space that is the cannabis world?
9 Cannabis Blogs You Need In Your Life
How much should I consume my first time? What are the best cannabis gifts? How do I talk to my parents about cannabis? We’ve compiled a list of our favorite cannabis blogs…
Spotify Playlists for Stoners
Cannabis serves many purposes for many activities: Whether it’s working out, getting work done, or working on your relationship, cannabis can heighten all these experiences and more. We've crafted three soundtracks for…
The Wick & Mortar Gift Guide Top Five
Can’t get enough of our holiday gift guide products? Neither can we. Join us for a deep dive as we look at five of our favorite products from this year’s lineup. From…
Get Cultured
9 Cannabis Blogs You Need In Your Life
How much should I consume my first time? What are the best cannabis gifts? How do I talk to my parents about cannabis? We’ve compiled a list of our favorite cannabis blogs…
Spotify Playlists for Stoners
Cannabis serves many purposes for many activities: Whether it’s working out, getting work done, or working on your relationship, cannabis can heighten all these experiences and more. We've crafted three soundtracks for…
The Wick & Mortar Gift Guide Top Five
Can’t get enough of our holiday gift guide products? Neither can we. Join us for a deep dive as we look at five of our favorite products from this year’s lineup. From…
Beyond Brownies: The Best Foods to Infuse with Cannabis
We’ve all known about “special brownies”, gummies, or chocolates, but with the explosion of the cannabis industry, foods with infused cannabis oil don’t just have to be baked goods and sweets. Before…
Get Cultured
Short Docs
An all internal look at Wick & Mortar and the space we occupy in the world of helping to rebrand cannabis. From regulatory standards to helping client’s sponsor world class festivals, get a glimpse at a day in the life of the world’s longest running cannabis agency from the people and personalities who are at the front line.
The True Beginnings of Humboldt Cannabis
The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
Re-Branding Cannabis 05 – Bongzilla & Jerome Baker
Re-branding Cannabis 05 - Bongzilla & Jerome Baker Jason Harris, creator & founder of Jerome Baker Designs, is one of the most recognized names in the glass blowing culture. The ‘Jerome…
Cronic by Decent At Best – Produced by Wick & Mortar
Cronic by Decent At Best - Produced by Wick & Mortar #CRONIC // A visual collaboration with Derek Muller, Wick & Mortar, Andrea & Nicole. Words can't describe how much we appreciate…
More Episodes
The True Beginnings of Humboldt Cannabis
The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
Re-Branding Cannabis 05 – Bongzilla & Jerome Baker
Re-branding Cannabis 05 - Bongzilla & Jerome Baker Jason Harris, creator & founder of Jerome Baker Designs, is one of the most recognized names in the glass blowing culture. The ‘Jerome…
Cronic by Decent At Best – Produced by Wick & Mortar
Cronic by Decent At Best - Produced by Wick & Mortar #CRONIC // A visual collaboration with Derek Muller, Wick & Mortar, Andrea & Nicole. Words can't describe how much we appreciate…
Re-branding Cannabis 04 – <br />Fran with a Plan
Re-branding Cannabis 04 - Fran with a Plan I’m sure you all remember Fran Drescher from the show “The Nanny” right? Well, guess what, she’s in the cannabis industry now and this…
More Episodes
