The True Beginnings of Humboldt Cannabis

The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…

5 Components of a Good Brand Style Guide

In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…
humboldt-cannabis

The True Beginnings of Humboldt Cannabis

The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
cannabis-branding

Key Principles of Cannabis Branding

The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…

Our Press

Great brands generate great press. Read about Wick & Mortar, our work with clients, and hear from our founder as we talk about the past, present, and future of cannabis. A collection of articles from Forbes to Leafly and everything in between.

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More Press

Education

Hear from Wick & Mortar and other industry leaders as we discuss tips, tricks, and tactics on how to build a company for the cannabis market of today and tomorrow. From brand identity to emerging legalization, read a wide array of interviews and articles that will enhance your marketing and branding.

cannabis-branding

Key Principles of Cannabis Branding

The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…
Educate Yourself
cannabis-branding

Key Principles of Cannabis Branding

The story of a cannabis company is more than the revolutionary product you invented or the origin story of you and your co-founder meeting as college dropouts and changing the industry forever.…
Educate Yourself

Events

Whether we are hosting, speaking, or attending, Wick & Mortar is present at nearly every major event in cannabis. Read about our mixers, hear from out keynote speeches, or read our summaries of the events that are shaping the future of cannabis, and what they mean for you.

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Cannabis conference, cannabis events, marijuana conferences, marijuana events, cannabis networking

The Top Cannabis Conferences to Attend

Whether you are a novice or an expert, cannabis events remain the most invaluable way to stay informed. Additionally, these events help form bonds in an industry that is restricted from being…
View Events

Videos

The journey within cannabis is as much about documenting as it is creating. At heart, we are storytellers, and you can follow along our journey with us. Whether it is a Wick & Mortar Docuseries, a one-on-one interview, or music videos we made for up and coming bands, you can watch what the Wick & Mortar team is up to and stay up to date on the latest in the industry.

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Watch More

Culture

The culture of cannabis remains unrefined and exists outside of company norms. Read about culture inside Wick & Mortar and some of the largest global cannabis brands out there as they exist today, tomorrow, and what they plan for the future. Will cannabis culture be adopted into the business world, or will the traditional corporate culture consume the unique space that is the cannabis world?

Spotify Playlists for Stoners

Cannabis serves many purposes for many activities: Whether it’s working out, getting work done, or working on your relationship, cannabis can heighten all these experiences and more. We've crafted three soundtracks for…
Get Cultured

Spotify Playlists for Stoners

Cannabis serves many purposes for many activities: Whether it’s working out, getting work done, or working on your relationship, cannabis can heighten all these experiences and more. We've crafted three soundtracks for…
Get Cultured

Short Docs

An all internal look at Wick & Mortar and the space we occupy in the world of helping to rebrand cannabis. From regulatory standards to helping client’s sponsor world class festivals, get a glimpse at a day in the life of the world’s longest running cannabis agency from the people and personalities who are at the front line.

humboldt-cannabis

The True Beginnings of Humboldt Cannabis

The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
More Episodes
humboldt-cannabis

The True Beginnings of Humboldt Cannabis

The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…
More Episodes