Branding Process

Your brand makes all of the difference in your success.

Unlock the What, Who, How, and Why of your brand.

How to Personally Connect with your CustomersEstablish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.

How to Bring a Brand to LifeLearn to marry powerful images with compelling copy that taps into the core of what the brand is.

Brand and Parent PositioningFind out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.

Take a Peek Inside

Course Curriculum

Introduction

Building your brand identity

This course is the by-product of countless brand strategy meetings, research, and experimentation. It's meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.

Creative Brief

Establishing the roadmap to building your brand.

The Creative Brief is where you learn about where your brand stands now, where you want to be in the future, and what obstacles are in the way to get there. It ensures everyone is on the same page and allows you to keep your company’s business goals in the foreground while building the visuals of your brand.

Brand Moodboard

How to understand and build your brand personality.

A brand is more than just a logo or name; it has personality. So before jumping into the name, learn how to give your brand emotion and value. The moodboard and brand archetypes explore the story and framework of what your brand will evolve into.

Brand Naming

What goes into a Brand name, and where to begin.

The name plays a monumental role in a brand’s growth and perception. For every company whose name becomes an entrepreneurial landmark —Apple, Uber, Google, etc.— there are countless whose names don’t properly reflect the brand, and the company suffers because of it. We know the sheer power a brand can have and when a name is the face of the brand, getting it right is absolutely necessary.

Logo Design

Designing a memorable logo that lasts.

The value of a well-thought-out logo should not be underes- timated. Your logo is often the first interaction customers will have with your brand. It lends credibility to your brand, it tells potential consumers who you are and what you do, and it hints at your brand’s personality. A logo is a graphic symbol that identifies and distinguishes you from your competition.

Brand Strategy

Building your brands bible.

The brand strategy is your map for what needs to stay in focus in order to ensure the brand message is consistent throughout platforms and time. It details the how, what, where, when and to whom you plan on communicating your brand message to. A good brand strategy creates a strong foundation for your brand to grow on.

Conclusion

Moving your brand forward.

From this course, you will be able to take what you’ve learned and hit the ground running. This is your chance to make your best first impression for your brand and set it up for success in today's market.

Learn from the branding expert.

Your Instructor

Jared Mirsky

Since 2009 Jared Mirsky and his award-winning cannabis-focused branding and marketing agency, Wick & Mortar, have been featured in dozens of magazines including Entrepreneur Media, Forbes, National Geographic, Wired, Cheddar, Huff Post, and CNN Money. 2018 was the most explosive growth year yet, and Wick & Mortar continues to rack up awards and honors such as Top 40 under 40 in Marijuana Venture Magazine, 2x Dope Industry Award Winners, ranked #193 by Entrepreneur 360, Global Packaging Award Winners and most recently, Clio Award winners for their documentary “A Humboldt Story.” Not content with simply winning awards, Jared continues to shape an industry and is now a regular contributor to Forbes, High Times, Entrepreneur, Beauty Packaging Mag., mg, and has recently launched his new podcast, Rebranding Cannabis.

Despite the successes, for Jared, the greatest achievement in his life is his son. Rebranding Cannabis is his mission, and he aims to accomplish this by helping to educate the industry on the power of successful branding in the cannabis space and the impact it has on the world.