Elevating the cannabis industry
one brand at a time.

Who We Are.

Wick & Mortar is positioned as a cannabis-focused boutique branding agency. The core services we provide include branding, strategy, copywriting, packaging design, packaging production, and website design. Additional services we can offer include marketing, consulting, photography, videography, and advertising. Wick & Mortar will compete against other competitive agencies through a plethora of experience, deep-rooted relationships and compassion for the cannabis industry.

OUR VALUES

Transparency

Transparency is key when it comes to building a business in an emerging industry. We lead by example, eager to share our knowledge and our network to help new businesses achieve success in cannabis and beyond. This openness gives us an unparalleled ability to spark powerful connections among clients as they forge new paths in different parts of our industry.

OUR VALUES

Balance

Maintaining a healthy work-life balance is not only crucial to our health and relationships, but it also improves our productivity, and ultimately performance. Put simply, if your people don’t view work as a chore, then they will work harder, make fewer mistakes and are more likely to become advocates for your brand.

OUR VALUES

Process

We are activists in the cannabis world, passionate about bringing legitimacy and respect to the plant and the people who love it. We consider ourselves ambassadors of weed, guiding it into the mainstream market in a way that informs and inspires.

OUR VALUES

Critical Thinking

The cannabis industry is experiencing unprecedented interest and investment. The possibilities seem limitless – and they are, for those with the confidence to distill the overwhelming number of options into a streamlined, long-term strategy. We continually push ourselves and our clients to think critically, using our experience to help them identify the purest expression of their competitive advantage.

OUR VALUES

Collaboration

Just as there is no one-size-fits-all approach to using cannabis, we believe this is also true of launching a new brand or business. Our work starts with getting to know our clients, and continues collaboratively as we build brands that are authentic, inspiring, and one-of-a-kind. We bring our clients along in our process as we refine their product lines, ensuring that every aspect is a reflection of the brand’s core mission and values.

OUR VALUES

Dedication

As the world’s longest-running cannabis agency, we are driven by our dedication. We stop at nothing to uncover elegant, strategic solutions for our clients. We go beyond brand design in even the most simple aspects of our work, providing tailored guidance and industry expertise to ensure that our brands launch successfully, on-time, and with the right consumer target.

OUR VALUES

Accountability

We believe that accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions. We recognize that accountability breeds responsibility and will ultimately lead to happier clients and better work.

OUR VALUES

Transparency

Transparency is key when it comes to building a business in an emerging industry. We lead by example, eager to share our knowledge and our network to help new businesses achieve success in cannabis and beyond. This openness gives us an unparalleled ability to spark powerful connections among clients as they forge new paths in different parts of our industry.

OUR VALUES

Balance

Maintaining a healthy work-life balance is not only crucial to our health and relationships, but it also improves our productivity, and ultimately performance. Put simply, if your people don’t view work as a chore, then they will work harder, make fewer mistakes and are more likely to become advocates for your brand.

OUR VALUES

Process

We are activists in the cannabis world, passionate about bringing legitimacy and respect to the plant and the people who love it. We consider ourselves ambassadors of weed, guiding it into the mainstream market in a way that informs and inspires.

OUR VALUES

Critical Thinking

The cannabis industry is experiencing unprecedented interest and investment. The possibilities seem limitless – and they are, for those with the confidence to distill the overwhelming number of options into a streamlined, long-term strategy. We continually push ourselves and our clients to think critically, using our experience to help them identify the purest expression of their competitive advantage.

OUR VALUES

Collaboration

Just as there is no one-size-fits-all approach to using cannabis, we believe this is also true of launching a new brand or business. Our work starts with getting to know our clients, and continues collaboratively as we build brands that are authentic, inspiring, and one-of-a-kind. We bring our clients along in our process as we refine their product lines, ensuring that every aspect is a reflection of the brand’s core mission and values.

OUR VALUES

Dedication

As the world’s longest-running cannabis agency, we are driven by our dedication. We stop at nothing to uncover elegant, strategic solutions for our clients. We go beyond brand design in even the most simple aspects of our work, providing tailored guidance and industry expertise to ensure that our brands launch successfully, on-time, and with the right consumer target.

OUR VALUES

Accountability

We believe that accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions. We recognize that accountability breeds responsibility and will ultimately lead to happier clients and better work.

Our Team

Jared Mirsky

CEO / Founder

Name

Jared Mirsky

Title

CEO / Founder

Background

Since 2009 Jared Mirsky and his award-winning cannabis-focused branding agency, Wick & Mortar (Formerly Online Marijuana Design) have been featured in over 15 magazines including Entrepreneur Media, Forbes, Huffington Post, CNN Money, Geekwire, The Dieline, High Times, Dope Magazine, NW Leaf Magazine, Leafly, Cashinbis, Top 40 under 40 in Marijuana Venture Magazine, and most recently the Dope Magazine Industry Award Winners for “Best Cannabis Design Firm,” two years in a row.

he WOULD NAME A STRAIN

Living The Dream

Kirk Grogan

Director of Operations

Name

Kirk Grogan

Title

Director of Operations

Background

Kirk Grogan is a seasoned strategy consultant who has worked with Fortune 500 brands around the world. Originally from Texas, Kirk has launched and advised dozens of startups. A frequent public speaker at some of the largest events across multiple industries, he is passionate about developing strong brand presence in the digital sphere. Catch him at TEDx Seattle in November where he will be speaking about the future of advanced data marketing.

he WOULD NAME A STRAIN

Captain’s Log

Kate Manson

Marketing Director

Name

Kate Manson

Title

Marketing Director

Background

Kate’s 10-year journey in the cannabis industry has certainly been an interesting one. Prior to launching Capsule in April of 2017, she was the VP of Experiential Marketing at Wikileaf, the partner in a commercial medical grow, worked as a sports agent, & was a corporate event planner for Nordstrom. Kate knows the intricacies of effective cannabis marketing and is passionate about shifting the stigma around cannabis use. – her work has been featured in AD Age, Merry Jane, Herb.co, Seattle Met, Virgin America & Bloom Farms.

she WOULD NAME A STRAIN

Dry Humor

Derek Muller

Creative Director

Name

Derek Muller

Title

Creative Director

Background

Derek is a gentleman and a scholar. With a degree in graphic design (WWU) and a passion for video production, he wears many hats in the Wick & Mortar office. Literally and metaphorically. Breaking into the Cannabis industry as a video producer for Leafly, Derek has worked with a multitude of companies and even co-founded a few of his own. A native to the Northwest, his experience is primarily in the cannabis, fashion and music industries.

he WOULD NAME A STRAIN

Hakuna Matata

Jay West

Director Of Development

Name

Jay West

Title

Director Of Development

Background

Jay bridges the gap between form and function with a breadth of experience that covers design, marketing and development. As a successful entrepreneur in his own right, he has the vision to help bring your project from concept to a successful digital representation of your business that drives the results you are after. With over 15 years of web and app development experience, you can rest assured that you will end up with an easy to use and highly functional product.

he WOULD NAME A STRAIN

Cosmos

Tricia Cleppe

Marketing Manager

Name

Tricia Cleppe

Title

Marketing Manager

Background

Tricia Cleppe got her cannabis crash course in Los Angeles as Digital Strategist for Spark the Conversation, a non-profit organization pushing for drug policy reform. She also worked as Senior Manager of Marketing at New Frontier Data, a cannabis market research group based in Washington D.C. Since moving to Seattle two years ago, Tricia has worked as a freelancer providing accessible, quality marketing services to cannabis brands all over North America. Her experience working with a range of industry stakeholders, from communities most affected by the War on Drugs and small farmers, to politicians on the Hill, patients, accredited investors, and multi-million dollar brands, alike, guides Tricia’s approach to her work.

she WOULD NAME A STRAIN

High Five

Kellin Holmes

Senior

Name

Kellin Holmes

Title

Senior

Background

Kellin Holmes is a multifaceted designer and staunch problem solver from Seattle. He’s versed in a range of design disciplines; from the material world of print & packaging, to the living breathing realm of motion & UI. Today, Kellin is Sr. Designer at Wick & Mortar, building brands from the ground up. Basically living the dream. In his free time, Kellin enjoys live music, cooking, graphic novels, and frequent visits to his childhood Lego collection.

he WOULD NAME A STRAIN

Spuddy Gunther

Oleg Zharsky

Photographer

Name

Oleg Zharsky

Title

Photographer

Background

Oleg is a cannabis content creating machine that shoots and smokes everything cannabis related. With a degree in web development from Seattle Art Institute, and an eye for esthetically pleasing compositions, Oleg pumps out some great imagery. He got his foot into the cannabis industry way back when Washington used to have medical cannabis, by operating and creating content for a delivery service. His work has been published in multiple magazines both in fashion and cannabis industry. Oleg established himself as one of the premier photographer in the industry with a significant following online. As a co-founder of High Group, he has a great network with other creatives from other states.

he WOULD NAME A STRAIN

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Lisa Noll

Accounting Manager

Name

Lisa Noll

Title

Accounting Manager

Background

Lisa grew up in Ormond Beach, Floria but loves the city life. She has over ten years of experience and started her career bookkeeping for several family-owned construction companies. She is now perusing her BS in Accounting with a projected graduation in 2018. She is customer-oriented and putting the client’s needs first has always been her philosophy. Outside of work, she enjoys spending time with her family, exercising, and traveling.

she WOULD NAME A STRAIN

Lumos

Bryce Foster

Project Manager

Name

Bryce Foster

Title

Project Manager

Background

Bryce has a strong background in management and leading projects, from start to finish. He holds a B.S. dual degree in Management and Marketing from The Pennsylvania State University and has worked with financial institutions, fashion startup, and philanthropies. Bryce has a passion for cannabis, and helping clients make their dreams into reality. In his free time, he likes to chill out with his African Grey Parrot.

he WOULD NAME A STRAIN

Airika

Jules Smith

Graphic Designer

Name

Jules Smith

Title

Graphic Designer

Background

Jules is an industrious visual designer with a keen eye for detail and a diverse creative skillset. Having spent nearly five years in the wellness world, she has an intimate understanding of the physical, psychological, and societal challenges that many individuals face today, and a deep faith in the power of cannabis to alleviate suffering and rehabilitate communities. Now at Wick & Mortar, she hopes to make a positive impact in the world—by expanding the conversation around cannabis through the careful craft of branding.

she WOULD NAME A STRAIN

Steal Your Haze

James Zachodni

Director of Brand Development

Name

James Zachodni

Title

Director of Brand Development

Background

James Zachodni was the Co-founder and Creative Director at Dope Media. A former world elite flair bartender, James was inspired to found DList Magazine in 2007 to showcase the bar, restaurant, fashion and nightlife scenes of greater Seattle, Washington. DList quickly became the tastemakers publication of choice, working with Fortune 500 brands and producing groundbreaking events drawing tens of thousands of attendees, including scores of A-list celebrities. In 2012, James was one of the founding owners of Foundation Nightclub which was quickly recognized as a Top 100 Nightclub in the World by DJ Magazine. James left the club in 2015 to focus fully on DOPE Magazine which was acquired by High Times in September of 2018. Today, James is leading a new division of Wick & Mortar and lending his branding expertise to their extensive client list.

he WOULD NAME A STRAIN

Cat Nap

Kyle Dingman

Senior Designer

Name

Kyle Dingman

Title

Senior Designer

Background

Kyle is a veteran graphic designer with a penchant for branding and all things aesthetic. Originally hailing from Kansas, he relocated to Seattle in pursuit of a new environment and new challenges. Having worked with a variety of disciplines throughout his career, he quickly discovered a passion for logo design and has since produced hundreds of marks for a wide spectrum of industries. Currently he is excited to be part of the burgeoning cannabis industry and looks forward to including the experience in his ever growing repertoire. Outside of design, Kyle is a rabid vinyl collector who can likely be found crate digging in his spare time for that next audio obscurity.

he WOULD NAME A STRAIN

Swamp Thang

Mariel Odland

Graphic Designer

Name

Mariel Odland

Title

Graphic Designer

Background

Small but mighty, Mariel is a versatile creative with a background in design and art history. After studying graphic design on the Sunshine Coast of Australia, she migrated back to Seattle where she gained several years of boutique creative agency experience before joining Wick & Mortar. With a niche in brand development and connecting the space between people and ideas, she has helped elevate and find the magic within dozens of brands. Mariel is stoked about the ground-level innovation and opportunity for forward-thinking brilliance and unconventional solutions in the cannabis industry. Outside of Wick she can be found channeling her inner freedom junkie, waiting for the sun to come out, soldering metals or playing with her foster pups.

she WOULD NAME A STRAIN

Lazy Syrup

Derrek Morales

Director of Videography

Name

Derrek Morales

Title

Director of Videography

Background

Known as the “other Derrek” of the company, Derrek (with two R’s) is a Marine helicopter mechanic turned videographer. He began his creative journey as a freelancer in the electronic music industry, producing music videos for independent artists and covering some of the largest music festivals around the country. He believes that creating strong visual content takes more than just hitting the record button. You can find him constantly working on new ways to capture and convey emotion through his work in a way that resonates with the viewer. His cinematic approach and natural ability to cut footage to the beat is what separates his work from most.

he WOULD NAME A STRAIN

Issa Vibe

Alexa Rose

Executive Assistant

Name

Alexa Rose

Title

Executive Assistant

Background

Alexa Rose is a determined creative who originated from the Midwest with a quest to learn the ins and outs of the growing cannabis market within a legal state. Shortly after design school in Kansas City, she ventured to the evergreen state and became a grower’s assistant. With her acquired knowledge of the plant’s botany, she continued to seed-to-sale distribution for producers and processors within Washington State. Alexa has worked with the Business Development and Operations for DOPE Magazine, as well as a freelance cannabis consultant. She has helped ma and pop shops to publicly traded companies in areas ranging in design, photography, marketing, sourcing, white labeling, account management, and operations. Alexa keeps a groovy and positive outlook when it comes to finding solutions. She is passionate about finding innovative ways of thinking when it comes to shaping the industry, one art project at a time. Outside of Wick & Mortar, she’s jamming and producing content for the underground local rock bands of Seattle.

she WOULD NAME A STRAIN

Ginga OG

Blazey

Cat Behavior Consultant

Name

Blazey

Title

Cat Behavior Consultant

Background

Blazey is the secret sauce of Wick & Mortar. In her view, the entire team exists to serve her, and hey, she’s probably right. No matter what service you work with Wick & Mortar for, rest assured Blazey has the final say on all our strategies and designs.

she WOULD NAME A STRAIN

Golden Gardens

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Since 2009, we have helped cannabis brands
grow. win. succeed. dominate. crush it. evolve. thrive.