Elevating the cannabis industry
one brand at a time.

Who We Are.

Wick & Mortar is positioned as a cannabis-focused boutique branding agency. The core services we provide include branding, strategy, copywriting, packaging design, packaging production, and website design. Additional services we can offer include marketing, consulting, photography, videography, and advertising. Wick & Mortar will compete against other competitive agencies through a plethora of experience, deep-rooted relationships and a compassion for the cannabis industry.

Our Values

Transparency

Transparency is key when it comes to building a business in an emerging industry. We lead by example, eager to share our knowledge and our network to help new businesses achieve success in cannabis and beyond. This openness gives us an unparalleled ability to spark powerful connections among clients as they forge new paths in different parts of our industry.

Our Values

Balance

Maintaining a healthy work-life balance is not only crucial to our health and relationships, but it also improves our productivity, and ultimately performance. Put simply, if your people don’t view work as a chore, then they will work harder, make fewer mistakes and are more likely to become advocates for your brand.

Our Values

Progress

We are activists in the cannabis world, passionate about bringing legitimacy and respect to the plant and the people who love it. We consider ourselves ambassadors of weed, guiding it into the mainstream market in a way that informs and inspires.

Our Values

Critical Thinking

The cannabis industry is experiencing unprecedented interest and investment. The possibilities seem limitless - and they are, for those with the confidence to distill the overwhelming number of options into a streamlined, long-term strategy. We continually push ourselves and our clients to think critically, using our experience to help them identify the purest expression of their competitive advantage.

Our Values

Collaboration

Just as there is no one-size-fits-all approach to using cannabis, we believe this is also true of launching a new brand or business. Our work starts with getting to know our clients, and continues collaboratively as we build brands that are authentic, inspiring, and one-of-a-kind. We bring our clients along in our process as we refine their product lines, ensuring that every aspect is a reflection of the brand’s core mission and values.

Our Values

Dedication

As the world’s longest-running cannabis agency, we are driven by our dedication. We stop at nothing to uncover elegant, strategic solutions for our clients. We go beyond brand design in even the most simple aspects of our work, providing tailored guidance and industry expertise to ensure that our brands launch successfully, on-time, and with the right consumer target.

Our Values

Accountability

We believe that accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions. We recognize that accountability breeds responsibility and will ultimately lead to happier clients and better work.

Our Values

Transparency is key when it comes to building a business in an emerging industry. We lead by example, eager to share our knowledge and our network to help new businesses achieve success in cannabis and beyond. This openness gives us an unparalleled ability to spark powerful connections among clients as they forge new paths in different parts of our industry.

Maintaining a healthy work-life balance is not only crucial to our health and relationships, but it also improves our productivity, and ultimately performance. Put simply, if your people don’t view work as a chore, then they will work harder, make fewer mistakes and are more likely to become advocates for your brand.

We are activists in the cannabis world, passionate about bringing legitimacy and respect to the plant and the people who love it. We consider ourselves ambassadors of weed, guiding it into the mainstream market in a way that informs and inspires.

The cannabis industry is experiencing unprecedented interest and investment. The possibilities seem limitless – and they are, for those with the confidence to distill the overwhelming number of options into a streamlined, long-term strategy. We continually push ourselves and our clients to think critically, using our experience to help them identify the purest expression of their competitive advantage.

Just as there is no one-size-fits-all approach to using cannabis, we believe this is also true of launching a new brand or business. Our work starts with getting to know our clients, and continues collaboratively as we build brands that are authentic, inspiring, and one-of-a-kind. We bring our clients along in our process as we refine their product lines, ensuring that every aspect is a reflection of the brand’s core mission and values.

As the world’s longest-running cannabis agency, we are driven by our dedication. We stop at nothing to uncover elegant, strategic solutions for our clients. We go beyond brand design in even the most simple aspects of our work, providing tailored guidance and industry expertise to ensure that our brands launch successfully, on-time, and with the right consumer target.

We believe that accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions. We recognize that accountability breeds responsibility and will ultimately lead to happier clients and better work.

Want to See Our Studio?

Our Team

Name

Jared Mirsky

Title

CEO / Founder

background

Since 2009 Jared Mirsky and his award-winning cannabis-focused branding agency, Wick & Mortar (Formerly Online Marijuana Design) have been featured in over 15 magazines including Entrepreneur Media, Forbes, Huffington Post, CNN Money, Geekwire, The Dieline, High Times, Dope Magazine, NW Leaf Magazine, Leafly, Cashinbis, Top 40 under 40 in Marijuana Venture Magazine, and most recently the Dope Magazine Industry Award Winners for “Best Cannabis Design Firm,” two years in a row.

He would name a strain

Living The Dream

Name

Kirk Grogan

Title

Director of Operations

background

Kirk Grogan is a seasoned strategy consultant who has worked with Fortune 500 brands around the world. Originally from Texas, Kirk has launched and advised dozens of startups. A frequent public speaker at some of the largest events across multiple industries, he is passionate about developing strong brand presence in the digital sphere. Catch him at TEDx Seattle in November where he will be speaking about the future of advanced data marketing.

He would name a strain

Captain’s Log

Name

Derek Muller

Title

Creative Director

background

Derek is a gentleman and a scholar. With a degree in graphic design (WWU) and a passion for video production, he wears many hats in the Wick & Mortar office. Literally and metaphorically. Breaking into the Cannabis industry as a video producer for Leafly, Derek has worked with a multitude of companies and even co-founded a few of his own. A native to the Northwest, his experience is primarily in the cannabis, fashion and music industries.

He would name a strain

Hakuna Matata

Name

Jay West

Title

Director Of Development

background

Jay bridges the gap between form and function with a breadth of experience that covers design, marketing and development. As a successful entrepreneur in his own right, he has the vision to help bring your project from concept to a successful digital representation of your business that drives the results you are after.
With over 15 years of web and app development experience, you can rest assured that you will end up with an easy to use and highly functional product.

He would name a strain

Cosmos

Name

Kellin Holmes

Title

Senior Designer

background

Kellin Holmes is a multifaceted designer and staunch problem solver from Seattle. He’s versed in a range of design disciplines; from the material world of print & packaging, to the living breathing realm of motion & UI. Today, Kellin is Sr. Designer at Wick & Mortar, building brands from the ground up. Basically living the dream. In his free time, Kellin enjoys live music, cooking, graphic novels, and frequent visits to his childhood Lego collection.

He would name a strain

Spuddy Gunther

Name

David Anderson

Title

Web Developer

background

Designer, developer, and all around unicorn, David has been with Wick & Mortar since it’s inception.  With a former education in fine arts, David moved to graphic design and then finally into the arena of web development.  When he’s not geeking out on code, David spends his time hiking, oil painting, and longboarding with his English Bulldog Lola.

He would name a strain

Bob Ross

Name

Oleg Zharsky

Title

Photographer

background

Oleg is a cannabis content creating machine that shoots and smokes everything cannabis related. With a degree in web development from Seattle Art Institute, and an eye for esthetically pleasing compositions, Oleg pumps out some great imagery.

He got his foot into the cannabis industry way back when Washington used to have medical cannabis, by operating and creating content for a delivery service. His work has been published in multiple magazines both in fashion and cannabis industry.

Oleg established himself as one of the premier photographer in the industry with a significant following online. As a co-founder of High Group, he has a great network with other creatives from other states.

He would name a strain

🍑💯

Name

Willie Green

Title

Digital Marketing Manager

background

Willie is a dangerous mix of savvy, possessing both technical, and hands-on talent. He’s a data-driven digital engineer, whose equally passionate about sustainable cannabis cultivation.

Between his compassionate approach, unique experience with cannabis, and advanced knowledge of the IOT, lie the secrets to this rockstars success.

Willie is intently focused on moving the cannabis industry forward by educating, cultivating, and connecting leaders.

He would name a strain

Deadpool

Name

Blazey

Title

Cat Behavior Consultant

background

Blazey is the secret sauce of Wick & Mortar. In her view, the entire team exists to serve her, and hey, she’s probably right. No matter what service you work with Wick & Mortar for, rest assured Blazey has the final say on all our strategies and designs.

We credit every award and publication to Blazey. Without her, our team would be lost on a daily basis. She leads by example by being on time every day and only taking naps during designated rest times.

She would name a strain

Golden Gardens

Name

Lisa Noll

Title

Accounting Manager

background

Lisa grew up in Ormond Beach, Floria but loves the city life. She has over ten years of experience and started her career bookkeeping for several family-owned construction companies. She is now perusing her BS in Accounting with a projected graduation in 2018. She is customer-oriented and putting the client’s needs first has always been her philosophy. Outside of work, she enjoys spending time with her family, exercising, and traveling.

She would name a strain

Lumos

Name

Kate Manson

Title

Marketing Director

background

Kate’s 10-year journey in the cannabis industry has certainly been an interesting one. Prior to launching Capsule in April of 2017, she was the VP of Experiential Marketing at Wikileaf, the partner in a commercial medical grow, worked as a sports agent, & was a corporate event planner for Nordstrom.

Kate knows the intricacies of effective cannabis marketing and is passionate about shifting the stigma around cannabis use. – her work has been featured in AD Age, Merry Jane, Herb.co, Seattle Met, Virgin America & Bloom Farms.

She would name a strain

Dry Humor

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