What is a Rebrand and What Does the Process Entail?
It’s the new year, so everybody has change on their minds. Maybe you want to improve your health, maybe you want to dye your hair another color, but whatever it is, you’re…
Wick & Mortar is a tight-knit creative team where we strategize and develop compelling visual identities for cannabis brands.
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Tagline? Mission Statement? Does Your Business Really NEED Them?
The Short Answer is Yes. If you market your service, product, or brand and have an interest in consumer loyalty, you will need to start with the fundamentals. Before you start thinking…
Reasons to Rebrand: The New Cannabis Customer
Walk into any recreational cannabis dispensary and you’ll see them: the soccer dads, the PTA moms, the book club members, and the baby boomers. They are your neighbors and co-workers, and maybe even…
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