Wick & Mortar: Award Winning Cannabis Branding Agency

Tagline? Mission Statement? Does Your Business Really NEED Them?

The Short Answer is Yes. If you market your service, product, or brand and have an interest in consumer loyalty, you will need to start with the fundamentals. Before you start thinking…

The True Beginnings of Humboldt Cannabis

The true story of Humboldt cannabis isn’t the one you've probably heard. Netflix's documentary "Murder Mountain" aimed to tell this story. But they left out the most crucial detail: the heart of…

5 Components of a Good Brand Style Guide

In the case of marketing, familiarity doesn’t necessarily breed contempt. It often breeds sales. Customers like consistency in their products’ branding. They expect to see the same label on the box, the…

What is product branding? And how do you do it right the right way?

The cannabis industry is a thriving one, with profits at $5.8 billion-$6.6 billion in 2017, and the industry will only continue to grow. According to Marijuana Business Daily, “legal sales [are] expected…