Cannabis Smoking Hardware
Hitoki takes smoking to the next level by using state-of-the-art laser technology to combust cannabis for the best smoking experience possible and one unlike any other. So when their team asked us to rebrand them, we wanted to make sure we built the brand on a forward-thinking approach to uphold their values. Hitoki prides itself on providing a healthy alternative to butane lighters and replacing it with technology, and the design had to reflect this.
Building the strategy for Hitoki, we identified the lack of competition in the laser combustion space and positioned Hitoki to be a leading brand in the product space. As a result, Hitoki remains a top-tier smoking device globally for all cannabis enthusiasts with its unique technology and unparalleled branding.