KARIBO

PROJECT OVERVIEW

The 2018 Farm Bill legalized hemp across the U.S., ushering in an unprecedented flood into the CBD market. Among the noise, emerged KARIBO. They came to us to help build a trustworthy national CBD brand, one that can stand out against all the ineffective snakeoil. For KARIBO, we created a brand, website, and packaging system that is clean, pleasing, and non-intimidating. Across all applications, the visual language we created for KARIBO reflects the brand’s values of being wholesome, healthy, quality, and accessible.

As this is a national brand with a future in big box stores, we had to ensure every piece of the branding could attract a wide audience, from college students to grandmothers.

Services

  • Branding
  • Packaging
  • Strategy
  • Web Design