The 2018 Farm Bill legalized hemp across the U.S., ushering in an unprecedented flood into the CBD market. Among the noise emerged KARIBO. Their team came to us to help build a trustworthy national CBD brand that can stand out against all the ineffective snake oil.
For KARIBO, we designed a brand, website, and packaging system that is clean, pleasing, and non-intimidating. Across all applications, the visual language we created for KARIBO reflects the brand’s values of being wholesome, healthy, quality, and accessible.
KARIBO is a national brand with products across big box stores. We had to ensure every piece of the branding would attract a broad audience, from college students to grandmothers.