The 2018 Farm Bill legalized hemp across the U.S., ushering in an unprecedented flood into the CBD market. Among the noise, emerged KARIBO. They came to us to help build a trustworthy national CBD brand, one that can stand out against all the ineffective snakeoil. For KARIBO, we created a brand, website, and packaging system that is clean, pleasing, and non-intimidating. Across all applications, the visual language we created for KARIBO reflects the brand’s values of being wholesome, healthy, quality, and accessible.
As this is a national brand with a future in big box stores, we had to ensure every piece of the branding could attract a wide audience, from college students to grandmothers.