Narvona is one of the largest producer/processors in Michigan, a new recreational cannabis market in the United States that is growing rapidly. In a new market, so many cannabis companies make the mistake of skimping on branding and packaging; they think selling pot is enough of a novelty to carry them to success. But not Narvona.
Their team came to us with a vision of creating a company known for quality, consistency, honesty, and being progressive. We created branding and a multi-product packaging solution that strikes a delicate balance between luxury and accessibility, between aspirational and out-of-touch. With our design and strategy, Narvona stays centered on its humble, local, family-owned roots, while still pushing the bounds of what’s possible from an aesthetic perspective.