Rebel Spirit


Project Overview

Originally known as Uncle Mark’s Farm, Rebel Spirit has perhaps the most unique founder’s story in Cannabis. Uncle Mark was jailed for cannabis possession where he eventually passed away in prison, and is the founding purpose of Rebel Spirit.


Wick & Mortar worked closely for months to find an appropriate, impactful, and long lasting method to pay homage to Uncle Mark while preparing them for the future of cannabis legalization.


A strong brand identity was created that believes like Uncle Mark, all cannabis innovators have a little bit of rebel in them. Likewise, a great brand story can motivate both retailers, customers, and employees. Rebel Spirit carries the past into the future with a foundation for a long lasting run in the new cannabis market.


  • Strategy
  • Copywriting
  • Branding
  • Packaging
  • Marketing

Since 2001, we have helped cannabis brands
grow. win. succeed. dominate. crush it. evolve. thrive.

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