The mission of this Museum was to create an experience full of “Instagramable Moments”. So our pitch was simple, let’s create a brand that can be built in to this experience. How do we do this? By making the logo scannable with a phone, much like a QR code. So we created a logo that could be dissected into individual elements to represent different sections of the experience. The world’s first interactive cannabis museum features things like a 24ft tall bong, the car from Fear and Loathing, and a giant pit of nugs that you can jump into.
This project is a good example of how you can be forward thinking with your branding, beyond just the design itself, by incorporating functional elements into your designs.