Although already established and servicing the Renton community, Emerald Haze Cannabis Emporium felt it was necessary to re-evaluate and re-align their brand to better represent their persona and values. Gone were the days of glitz and glam at Emerald Haze as the dispensary had begun to focus on building a friendly and homey customer experience. Without losing any existing brand equity, Emerald Haze was eager to evolve their identity and extensions of their brand to communicate who they were and what they represent more accurately.
Wick & Mortar worked with Emerald Haze to evolve their identity system and restructure the foundation of the brand through focused strategy and increased brand consistency. The newly-formed Emerald Haze identity system was carried across various platforms such as in-store photography, marketing collateral, and website design.