Ash + Ember



Ash & Ember faced several unique challenges as they entered the retail market. They needed to create a brand and persona that educated the Maryland market about the benefits of medical cannabis in a relatable way, and they wanted to create a soft and approachable store that highlighted the ownership by two empowered women.

Wick & Mortar was thrilled to help tackle these issues, and create a lasting brand that was unmistakably knowledgeable, unique, and carved a space for two women in a traditionally male industry. Ash & Ember continues to be a force of nature in Maryland, where they have established themselves as a pioneering retail location with goals to educate, inform, and impact positive change in the market. True to the sisters demeanor, Ash & Ember is fierce, productive, and forward thinking.


  • Branding
  • Copywriting
  • Strategy

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