Packaging must be beautiful, functional and economical. A beautiful package that’s difficult to open or very expensive to produce is equally as ineffective as an ugly package that’s both highly functional and very inexpensive. All three aspects of packaging must work together to form one comprehensive whole for maximum sales.
Designing your brand’s packaging is only half the battle, bringing it to life presents a whole new set of challenges. Luckily, we not only know the ins-and-outs of producing packaging, we have a team of trusted packaging vendors that are the best in the biz.
We have a team of trusted packaging; this allows us to utilize a variety of packaging materials, nishes and printing methods to make sure your brand stands out on the shelf and against the competition. We know each of our client has unique needs when it comes to their packaging production so we offer three different options when it comes to this process.
Design is only the first step towards crafting premium packaging. For each design it is crucial to find the most fitting materials and printing technologies. Methods can vary in surface relief and surface tension among other distinctions. At Wick & Mortar our years of experience have sharpened our packaging processes. We produce quality packaging that accurately represents its brand and more importantly, remains unique and recognizable to cannabis consumers.
After creating a design and deciding upon a printing technique, the project will be brought to life in the form of a proof. The packaging and techniques used are examined and subject to review.
Exactitude of color is vital to packaging design and production. Our team utilizes multiple systems to promote the highest standard of color consistency.
We have a roster of rockstar vendors and have worked hard to hone the art of packaging in the cannabis space. When we go to print, we know what we are getting. If and when a proof doesn’t meet our expectations, we work with our vendors as quickly as possible to make revisions.