52% of online consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging. This offers a secondary form of marketing for businesses utilizing word-of-mouth tactics.
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Wick & Mortar will design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line.
A packaging moodboard is a creative tool that creates a focused direction and platform for the packaging design process. This ensures our creative process moves as efficiently as possible, and ourselves and our clients are on the same page aesthetically.
In our first step, we conceptualize the packaging solutions for our client’s products. Whether that be a box, jar, bag or something completely custom. This is where we factor in aesthetic decisions as well as packaging costs. In addition, we will present multiple packaging design concepts (typically 3-5 options) on a single packaging solution.
In this stage we flush out the approved packaging design and solution across the client’s full product line. This allows the client to truly visualize what their product and packaging design will look like before anything goes into production.
After the packaging design mockup stage is completed and fully approved, we then move into applying the packaging designs to all your product dieline. These dielines are needed by packaging producers to bring your packaging to life.