Cannabis Marketing, Tips, Education

Should You Hire a Cannabis Marketing Agency?

A Cannabis marketing or branding agency will help you develop a long-lasting and comprehensive strategy to win your portion of the market share. With the growing number of ancillary cannabis marketing businesses popping up, you may have asked yourself if it’s worth it.

In short – it depends.

Many of the potential clients who come to us simply aren’t ready to work with an agency. This is for a myriad of reasons (which we’ll cover shortly). This can be frustrating for the cannabis company in need of branding – and us, a cannabis branding agency.

To avoid the heartache, double check this list:

5 Huge Signs that you’re not ready

1. Your branding budget is sub $1,000

This will be obvious to business veterans and agency shoppers alike. Hiring an experienced agency costs money for their expertise. Not making or being able to afford a standard budget will mean hiring a sub-standard (and in most cases terrible) agency. In the long run, you’ll end up spending more money to reverse the issues they’ve caused.

2. You’re not licensed

We love to get into a brand early – but the unfortunate fact is most unlicensed producers and processors simply have too much on their plate in order to communicate and work effectively with an agency. Now there are exceptions, but ask yourself honestly if you’re organized enough now to devote the time and energy towards branding your company.

3. You don’t know what you’re selling

We know this seems a bit silly. Many times potential clients approach us without knowing what they’ll be selling. Most of the time we can work with these clients, but it delays the branding efforts and can leave huge dead times (which are not great).

4. You don’t know how to measure success

Conversely, you should have a basic idea of what you want from an agency – and how to determine if it was a success. Of course, most agencies will walk you through this process, though it certainly helps if you do a bit of brainstorming beforehand.

5. You’re not ready to relinquish control

We understand. You’ve poured countless hours into your company – and have likely worked on the existing brand. Which is great. A good branding agency will help nurture your vision into a comprehensive and selling brand. What won’t work (to your benefit) is being stubborn about its direction and development in a way that hinders the branding process. Keep an open mind – and let the agency explain why they believe the options presented are the best direction for your company.

Do you still have to work on a few of these? Perfect! It’s good to recognize where to make improvements to your company’s business plan. None of these apply? Even better. Just make sure to do your due diligence when choosing the best agency for you.[/vc_column_text][/vc_column][/vc_row]

Let’s Make Some Work