Poised to be a giant in the cannabis industry, Covalent formerly known as Doyen Elements had a unique proposition. Through acquisitions and mergers, a new company was forming that was seeking a listing on both Canadian and American stock exchanges, and had to find a way to be present, cohesive, and also maintaining compliance.
Originally named and branded from another agency, Covalent wanted to find a solution that spoke to all of their offerings, while establishing a foundation that allowed them to become one of the largest and most well rounded ancillary companies in the cannabis world.
Wick & Mortar was able to identify the potential downfalls and implement an entire package to capitalize on the unique needs of Covalent. A complete rebrand, brand strategy, marketing sales assets, social media campaigns, and a full PR offering, Covalent is entering the market with a large splash.